- New brand development + brand refresh
- Brand visioning (strategy + messaging)
- Visual identity packages (logo design, imagery, typography, mood boards, social media graphics, stationery)
- Responsive website design
- Menu and collateral design
- Packaging and specialty items
- Branded email campaigns
Description of Business and Services
You work hard to create a menu with unique ingredients and flavors to create an authentic dining experience for your guests, one they will truly enjoy, one they will remember. But it’s not just the exquisite food, tasteful decor or signature craft cocktail that will keep them coming back. It’s the entire experience. A thoughtfully designed menu, user-friendly site and original logo intuitively communicate with your guests a level of comfort and trust. Your brand should be a complimentary extension of the mood created by your great food, drink and atmosphere.
Big or small, coffee shop, brewery or fine dining establishment, you are our dream client. Why? The hospitality industry is a natural fit for us. You are also like-minded, forward thinking creatives who are passionate about your business. It’s your calling, your baby, your dream. We understand completely. We share your vision, speak your language and help you tell your story in an authentic way. We partner with you to craft a message, identity and online experience that moves beyond an abstract vision to a concrete and actionable plan. Together we build a brand that is beautiful, professional and uniquely you, one that allows you to share your story with your customers in a compelling and engaging way. We will partner with you, listen to what’s important to you and to your customers, and create a plan that works. We get to the heart of who you are and what you are trying to say, weaving all the threads together to create an engaging customer experience that delivers and grows your business.
Each facet of your business is an integral part of your brand: the impression your logo conveys, how you position your restaurant on social media, how the menu showcases your tasteful food offerings, the professional look of packaging, the clarity of advertising messages and how easily diners can see the menu on your website. When there are so many restaurants to choose from, you must make it easy for the diner to choose you. Are you answering their burning questions?
- Where can I get delicious food for a fair price?
- Who has healthy food I can get on my lunch hour?
- Who can accommodate my diet preferences?
- Who uses unique or organic ingredients?
- Who caters to kids?
- Who has exceptional service and a great ambiance?
- Who offers different cuisines or everyone in my party?
- Can I get their menu online? Can I order online and pick it up fast?
The goal is creating an experience and providing a solution for your particular customer. When your brand has continuity across what you deliver in the restaurant with what you deliver in every aspect of your messaging, you’re providing an unforgettable dining experience. And that’s what brings them back.
Recent Brand Story
The MARV brand and site design is one of our carefully crafted brand experiences. Their brand refresh evolved from a simple idea into a vibrant, fresh sophisticated brand custom crafted for the hospitality industry. We worked with MARV to rebrand their position as a trusted collective of experts who help restauranteurs like yourself manage daily operations and tackle unique restaurant business challenges. Attention to detail is what we do best. From the custom graphic elements, modern photos and font selections to the retooled copy and clarification of services and benefits, the MARV brand is a fresh, sophisticated presentation – one that positions the organization as a relevant and knowledgeable resource for members that provides solutions and creates partnerships that lead to business success.
“I have worked with Tamera for more than ten years as a principal designer for the clients of my marketing consultancy, creating brand design packages and developing the graphic strategy for any myriad of projects from web design and collateral material to trade show graphics, advertising and electronic elements. Not only is her design aesthetic top notch, but she is an experienced collaborative partner to have on the team when determining the graphic production of any facet of a marketing program, from creative direction for photography and the page structure in a website. She is passionate about design and energized by clients who value it. I love being able to express my thoughts about a product or graphic need and have her consistently make it better than I ever expect. She never disappoints.”
Owner, Make Today Creative